We were always under the notion that this would also be about mental health and creating a safe place for people to connect." She also emphasized that her "main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today," motivated by the "pressure on us to be “perfect.” You are not defined by a photo, a like, or a comment.” In an interview with Allure, Gomez stated that "beauty doesn’t have to be defined by a like or a comment, or your body. I want us all to stop comparing ourselves to each other and to start embracing our uniqueness. In its accompanying video, Gomez revealed that she's been working on the cosmetics line for the last two years and that she "found the right partners and the right team - we now have 28 amazing people that are working for the brand." On the new venture, Gomez explained that Rare Beauty would encompass an entire lifestyle and that it "isn’t about how other people see you - it’s about how you see yourself. On February 4, 2020, she formally announced her company on social media. Rare Beauty was founded on February 22, 2019, by American singer and actress Selena Gomez. One percent of all sales are donated to the Rare Beauty Impact Fund, a part of their "commitment to give people access to the resources they need to support their mental health." History Since then, it has been made available to countries in Europe, Asia, and the Middle East. Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education. Rare Beauty is an American cosmetics company founded and owned by Selena Gomez.
Keep scrolling to shop our list of the Top 10 brightening concealers on the market, and you'll see what we mean.
Our unbiased process finds top-rated and highly-reviewed products according to shoppers just like you to bring you only the best of the best, which is why you can be confident these concealers will impress. We searched the web using a unique vetting system that factors in best-selling buzz, user reviews, editorial mentions, and more to pinpoint the 10 best brightening concealers for keeping tired eyes undercover. How We Found The Best Brightening Concealers Lucky for you, we've rounded up a list of the best ones on the internet below-because sometimes getting to bed early just isn't an option. Not only will it cover up the imperfections around your eyes and beyond, but it'll also add serious luminosity so you can fake a great night of shut-eye any time, any place. Thankfully, there’s one product that can tackle all these problems and then some: brightening concealer. Dark circles, discoloration, bags, puffiness-you know the drill. And unfortunately, that lack of sleep loves to make itself known in the form of fatigued eyes.
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Most of us don’t get a full eight hours of uninterrupted beauty sleep each night. THE BEST BRIGHTENING CONCEALERS FOR TREATING DARK CIRCLES AND UNDER-EYE BAGS Using an intense review and approval process (which you can learn more about here), we break down the best products according to what consumers most commonly search for and want. Rank & Style's Top 10 Guides help shoppers quickly and easily find what they need.
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